On February 16, at Humbolt University in Berlin, Germany, Google announced it is launching a new online service for publishers and users of all kinds of digital content. Google One Pass is aimed at providing the widest freedom possible to publishers of the content in terms of setting prices and choosing the subscription types for the content they offer. As far as users are concerned, Google says they will benefit from One Pass as they are granted access to the paid content across different platforms just by entering the same login and password.
Author: Inna Krivoruchko
Where do the modern-day guys determined to make a statement go? Interestingly, some of them may seek new ideas in their girlfriend’s wardrobe or in a women’s section of the shop just to pick a pair of ultra-tight jeans that will make them look like a rock-n-roll star.
Seems like Levi’s has spotted this trend and rolled out a new model ironically called Ex-Girlfriend Jeans referring to very tight jeans that girls wear to outline their curves (as well as the ‘tight’ character of the ex-girlfriend—since the tag reads «THESE JEANS ARE TIGHT»). The model is available at the price of $69.50.
illy, a coffee brand famous for its passion for art and commitment to supporting young artists, announced that it is now participating in ARCO, Contemporary Art Fair taking place in Madrid from February 16 through 20. In course of the event, illy will display artwork designed by Tobias Rehberger and introduce its Premio illy for SustainArt contest for young emerging artists.
On February 15, Harley Davidson launched a new advertising campaign taglined ‘No Cages’.
After parting with its long-time partner in ad creation Carmichael Lynch agency, the motorbike manufacturer was on the lookout for some really fresh and original ideas for a new campaign, which led them to work with Victors and Spoils, a creative advertising agency that bases its work on crowd-sourcing.
Today, February 15, Stella Artois introduced the latest episode in the campaign for its premium 4% triple-filtered smooth lager produced by Mother London Agency. The whole series of video ads takes the viewer back into the 60’s to the sun-lit French Riviera and sees the title characters—attractive young men played by different actors—going through a number of changes in one episode, to eventually make an outstanding appearance in the eyes of a lady and order a glass of Stella Artois 4.