Author: Inna Krivoruchko

Fairtrade Foundation Announced Fairtrade Fortnight. Major European Food Brands are In

UK-based Fairtrade Foundation announced it would be running Fairtrade Fortnight between 28 February and 13 March. Fairtrade Fortnight is the annual event organized by the Foundation in an effort to promote all kinds of assistance it provides to people in developing countries. This year’s event is dedicated to cotton industry and millions of cotton growers.

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Starbucks Makes VIA® Taste Promise to Consumers

Today Starbucks introduced its latest offer—Starbucks VIA® Taste Promise— encouraging consumers to discover the taste of Starbucks VIA® Ready Brew. Starbucks VIA® is a natural roasted arabica coffee in an instant form that, according to the manufacturer «is rich and full-bodied just like a fresh-brewed cup of Starbucks coffee.»

Starbucks VIA® is manufactured based on U.S. patent-pending microgrind technology that preserves the coffee’s taste and quality.

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Hendrick’s Gin Invites Adventurists for Afternoon Tea in London, Edinburgh, NY and Madrid

In partnership with non-profit organization The Adventurists, Hendrick’s gin presents a series of ‘Afternoon Tea with a Legend of Adventure’ events. During each event, the invitees will meet a famous adventurer, take tea with home-made cakes and taste the best Scottish gin in a free bar sponsored by Hendrick’s. The events will be held in Edinburgh, New York and Madrid. However, the first ‘Afternoon Tea’ is scheduled in London for February 05.

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