Author: Inna Krivoruchko

Walmart Targets 8-12-year-old Girls with New GeoGirl Cosmetics

On February 21st, Walmart is launching a new line of cosmetic products for 8-12-year-olds, which gave rise to a passionate debate on the Internet. Geo Girl trade mark is owned by California-based beauty products manufacturer Pacific World Corporation and will soon replace the products from Mary-Kate and Ashley, which have been experiencing loss of popularity among Walmart shoppers recently.

According to the manufacturer, all the products of the range are produced using only natural components such as white willow bark, chamomile, lavender, calendula as well as antioxiodants.

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Pernod Ricard Introduces Innovation-Based Strategy, Becomes «Creator of Conviviality»

On January 25, Pernod Ricard held a conference dedicated to the launch of its new bottle that took place at the independent art gallery “La Maison Rouge” in Paris. The event that was organized in the format of exhibition was dedicated to the theme of innovation. During the conference, the brand familiarised the guests with the product range it plans to launch in 2011 that includes about 20 titles.

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Cambell’s Soup Is Back in the UK: New Package, New Recipe

London-based Path design agency unveiled a new package for the  iconic Campbell’s Soup, which is to be relaunched across the UK later in January 2011 after 5 year’s absence. The latest design is available for the new 25  items of the renewed product range produced by Campbell’s UK in cooperation with Symington’s, British producer of dried prepackaged products. The range includes Cup Soup, Simmer Soup, Savoury Rice and Pasta & Sauce, etc. 

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