“Activate the Future” is a title of the new series of online videos produced to promote the BMW‘s new electric car ActiveE. The main idea behind these 4 short movies is to show mobility as it was understood in the past and reveal the present and future interpretation of this concept.
Author: Inna Krivoruchko
Knicks Poetry Slam is a joint project run by the New York Knicks and the Urban Word NYC (a non-profit organization involved in the field of youth literacy and personal development) aimed at encouraging young people from the big city to have their say in poetic format. This project is supported by the leading sportswear brand as Nike. This is a competition for young poets that allows them to demonstrate their talents in public and compete with others for a chance to earn a better future: the winners will be awarded with educational grants, $450,000 in total, www.nikestadiums.com reports.