Author: Inna Krivoruchko

Pantene in Plant-Based Plastic Bottles to Hit European Stores

P & G-owned brand Pantene has announced April 26 that the first shipment of its products in plastic bottles produced out of plant-based ingredients will hit the stores. Pantene offers to use sugar cane as a key ingredient in its new eco-friendly package solution that will be initially used for Pantene Pro-V Nature Fusion line-up bottles, while the product formula is said to remain unchanged.

This package will be launched in Western Europe in summer and autumn; the manufacturer plans to establish worldwide supply of the shampoo in eco-bottles over the next 2 years.

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Peugeot Seeks Fresh Ideas from the Crowd

Peugeot is looking to liven up its new positioning for the U.K. market expressed by a strapline «Motion and Emotion». This phrase is used to communicate the identity of Peugeot cars as the one that presents the unity of unparallelled technological strength and eye-pleasing elegant design.  The automobile brand has partnered with a crowdsourcing solution provider eYeka to hunt for the most creative ideas that will help explain the point behind the mentioned strapline to the British consumer.

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Audi Urban Future to Present Vision of Manhattan-2030

What will mobility of the future look like? How will urban space of the future affect transportation? Though these questions have already been raised by BMW in its ‘Activate the Future’ video series, Audi is about to have its say on the subject. The brand is bringing its Audi Urban Future Initiative to New York where it will be on display at Openhouse Gallery, May 7 through 9 and let the emerging architects speak on Audi’s behalf.

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McDonald’s Fiesta Tour: Stars Inspiring Students Strive for Better Results

McDonald’s is working on its Fiesta Tour: a tour across the U.S. in course of which it will bring several private concerts of Latin popstar PeeWee to three deserving schools that have shown outstanding academic performance during last academic year.

Peewee has joined the brand in an effort to demonstrate his support for the students and encourage them to study further and aim for higher education. The performer will sing a set of his best songs, talk to students about their dreams, goals and aspirations and will answer questions the students would like to ask. 

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Volkswagen on the Lookout for the most VW-worthy LinkedIn User

Volkswagen has partnered with LinkedIn to run a contest for the users of the professional network based in Netherlands. In a new campaign dubbed ‘LinkedUit’ (LinkedOut) and intergrating LinkedIn API, Volkswagen encourages the users to challenge each other and see who’s got a stronger profile on LinkedIn based on such criteria as education, work experience, number of LinkedIn connections, recommendations, etc.

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