To celebrate the release of new Snickers Peanutbutter Squares, Mars Chocolate North America has rolled out a new Facebook application that allows users to change the ‘Like’ button on their profile page into ‘Love’ button. This tool is a part of the online campaign aimed at attracting more Facebook users to the page dedicate to the newly-released Snickers Peanut Butter Squared.

The new product that consists of two square pieces is available in most mass, food and convenience stores and farmacies across the United States at a recommended price of $.89.

On the event of Earth Day, Volkswagen released a new video spot to bring attention of car owners around the world to the issues that require our personal attention and involvement. In a new 30-second video the car manufacturer encourages drivers to perform tire air pressure checks daily as sufficient air pressure in your tyres may save you from paying more for gasoline and at the same time helps save the environment.

Levi’s has presented its 2010 annual report outlining the key progress the company has made in various aspects of its business.

«It has been a critical year for us and our customers. We are pioneering in all sorts of new ways. Whether it’s our approach to design and manufacturing, changing the way women think about fit, or leadership on social and environmental issues, we are thinking and acting in ways that we believe will shape the industry for years to come,» said John Anderson, Levi’s President and CEO in the welcome note opening the report.

On April 21, Starbucks opened its coffeeshop in the very heart of Amsterdam. The first fully-owned Starbucks store is located at 101 Leidsestraat, in a district popular with shoppers. Though it is the 11th location of Starbucks in Netherlands, its opening is just an initial step marking Starbucks entrance into European market, as the brand plans to launch the second coffeeshop in Amsterdam this summer.