Blue Marlin’s London office has created brand identity, developed strategic and visual positioning and package design for spice specialist Green Saffron, which is a project of entrepreneur Arun Kapil.

The challenge was to balance premium positioning with accessibility and to clearly differentiate Green Saffron’s offering from competitors’ non-fresh products. It was done using rich colours on the background with quirky collages combining classic Victorian illustrations with vibrant fresh ingredients.

Photo. The new packaging for Green Saffron, click to enlarge