Britney Spears Promotes Hasbro’s New Game

Hasbro, a toys and games company, has signed pop icon Britney Spears to launch the new Twister Dance game which combines dance music with the Twister spots.


Photo: the Twist Dance package design

To play the game kids have to rock the spots by placing moveable Twister spots on the floor and then following the direction of the Twister Dance console. They can use arm and hand movements showing off their individual style.

The game’s target audience are girls who want to learn moves to today’s hottest dance songs. With the game including a custom Twister remix of ‘Till the World Ends’ featuring Britney Spears, they surely will.

Other songs featuring include Ke$ha and Willow Smith, and an exclusive Twister Dance song called “Caught Up in a Twister.” Players can also connect any mp3 player to the console to dance to their own tunes.

“As soon as I saw the new Twister Dance game, I knew I wanted to be involved. I think kids will love rocking the spots and dancing to the music as much as my boys and I do. It’s a lot of fun!”

“Dancing has been such an important part of my life since I was a little girl,” said Britney Spears. “As soon as I saw the new Twister Dance game, I knew I wanted to be involved. I think kids will love rocking the spots and dancing to the music as much as my boys and I do. It’s a lot of fun!”

Spears will be featured on game packaging, in a television ad and in dance instruction videos that will be released in Fall 2012. The approximate retail price is $34.99