Smirnoff is presenting its latest innovation, the Smirnoff White vodka, that is filtered using low temperature. The new product is purified and freeze-filtered at -6°C, which gives it an unprecedented smooth taste. The new vodka version is not for a massive market—it launches exclusively in travel retail.
Category Archive: Design
Uniqlo is encouraging its consumers to go creative and design their own print, using nothing but their smartphone or tablets. The service called UT Me allows anyone in Japan to create a print on the go, using a special app for iOS and Android devices and fingers only. No special artistic or tech skills are required—everything is quite simple and somewhat naïve.
Coca-Cola further promotes the idea of sharing with a new simple design solution for a bottle cap that has been recently unveiled in Colombia. A new cap allows to open a Coke plastic bottle only with another bottle—the project was developed by Leo Burnett in Colombia to inspire communication between freshmen on the first day of college.
Bombay Sapphire is rolling out the next installment of its Artisan Series, inviting creative minds from the art industry across the United States to share their imagination with the world. The original art pieces are now accepted on the dedicated website—the winners of the contest will get an international exposure.
Beck’s New Zealand presented «the world’s first playable poster» to celebrate its dedication to music. The beer brand that has been turning beer into art since 1874, has developed a street poster that played and remixed music when touched. The piece arrived as part of a broader campaign that is unleaded on the brand’s Facebook page.