The Japanese apparel brand UNIQLO has teamed up with Pharrell Williams, a U.S. musical and fashion designer, to create a line of limited-edition “i am OTHER” T-shirts. The brand says that the concept for the collection is based on the celebrity’s shared philosophy of a creative way of life, based on art, music, apparel, film, TV, technology and multimedia. The collection got its name from Pharrell’s multimedia creative enterprise. 

Reebok has introduced a new brand mark, the Delta symbol, to emphasize the three key elements of a transformative athletic experience—physical, mental and social change—that happen when people go beyond the limits of physical possibilities. With the introduction of the new logo, the brand wants to focus on fitness rather than on the professional sports performance, which signals of the label’s intension to appeal to amateur athletes more.

The Spanish carmaker SEAT has launched a competition on the global Talenthouse platform for artists, illustrators and creators, calling aspiring designers to develop accessories for the auto-maker’s special-edition SEAT Mii by Mango. The new model is positioned as a car that is “fashionable on the inside and stylish on the outside,” and the contestants are expected to mirror this personality through their designs.

MediaLAB Amsterdam has suggested a scent-based approach to improving postures. The development team have introduced the PosturAroma necklace for women that is supposed to inspire the female wearers to keep their backs straight. In addition to bringing the therapeutic benefit, the accessory can be used to help ladies feel safer in the street by improving their mood and self-esteem.

Absolut is about to draw the map of the whole world with flavours as soon as poossible—the pace it keeps to add new vodkas to the “geography” portfolio signals about it. The iconic alcohol brand has unveiled Absolut Texas, which is the first-ever only state-inspired flavor and the latest addition to the range of U.S.-inspired vodkas. The launch of the bottle, dedicated to the “lone star state,” follows the release of Absolut Australia last week.

Nutella is rolling out its first-ever global campaign to celebrate its 50th anniversary. The brand of the iconic chocolate spread wants to say “thank you” to the millions of consumers who start their day with Nutella. The brand will celebrate its birthday with a multi-million pound global campaign that spans digital promotion, a special-edition design, a TV ad, giveaways and more.

Absolut’s world map has been recently extended with the launch of the new “geo-centric” bottle created in collaboration with the recognized film director Baz Luhrmann, born in Australia. The new edition, Absolut Oz, pays tribute to the home land of this cinema guru. It is also the first bottle in the range inspired by iconic global destinations that celebrates Australia.

With climate disaster being just around the corner, designer Catherine Sarah Young has developed a collection of fashionable apparel that would perfectly fit into the new apocalyptic settings. The collection called Climate Change Couture encompasses five apparel pieces, each responding to one of the most common threats the contaminated environment may pose to the humanity.