Following the advent of Strongbow’s digitally-enabled bottle top StartCap, based on an RFID technology, and Heineken’s Ignite battery-powered bottle that responds to light and motion, another globally recognized beer brand Beck’s has created a not-for-sale prototype of a music bottle that can be played on a specially-built device based on Thomas Edison’s original phonograph.

Versace is adding some fresh vibe to the ladies watches niche with a new contest for aspiring designers, Versace Watch Talent. Twelve participants —design students selected from the Swiss horological university École d’Arts Appliqués de La Chaux-de-Fond —have been tasked to create a new ladies watch that combines fashion with horology in a signature Versace style.