Coca-Cola

Marketing on Tumblr: a way to new audience or nothing but fun?

Marketing on social platforms has one big disadvantage that we call ‘Like-pressure’: ‘likes’ are an unclear indicator: some users press it mechanically, many smart people don’t see the point to do it. People become numbers – this is the main digital marketing tragedy for both sides.

We always wonder is there a smarter and more realistic way to communicate with a mass audience (not an intellectual minority) on social media or in frames of global marketing it inevitably contracts to a word-free system?

Today Popsop Research is about Tumblr in terms of global branding. Let’s see.

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Packaging components for Coke’s PlantBottle to be made of CO2 with Liquid Light’s technology

The Coca-Cola Company has stricken the deal with the U.S.-based innovative lab Liquid Light to further develop the CO2-to-Chemicals technology of making various multi-carbon chemicals such as propylene, isopropanol, and acetic acid from carbon dioxide. The company also converts CO2 to mono-ethylene glycol (MEG) which is a component of Coca-Cola’s PET PlantBottles. 

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The British Airways Blanket and marketers’ pursuit of happiness

When British Airways launched its Happiness Blanket, it was clear that ‘happiness’ had become an integral part of the brand’s thinking. No wonder, really; marketers and brand experts are well aware that appealing to consumers’ emotional core is one of the surest ways to engender a positive response—and no emotion is as positive as happiness.

But more than that, its approach is based on human truth and carries a pleasant simplicity. Fly with us, it says, and we’ll keep you safe, secure, protected—figuratively as well as literally wrapped up. It highlights that BA thinks of its passengers not as customers, nor as cargo, but as people.

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