If you are in PR/ marketing/new business development in the B2B segment, you’ll find these insights from the recent IBM study invaluable .
IBM
Interbrand’s “2013 Best Global Brands” top 100 list has revealed that Coca-Cola, which used to lead the chart for the previous 13 years, has lost its dominance as the most valuable global brand, yielding precedency to the technology giant Apple estimated at $98.3 billion. The total value of all 100 best global brands is $1.5 trillion, which is 8.4% record increase over 2012, Interbrand reports.
IBM makes some predictions on how technology will improve our experience in five sensory categories in next five years. The tech giants forecast innovations that will help us hear, smell, taste, see and touch things in a totally new way. By 2016, we may have super senses, which will enable us to experience the world around us on an advanced level.