Glacéau vitaminwater, the Coca-Cola Company-owned flavoured water enhanced with vitamins and minerals, relaunches with the new formula and and a fresh brand look in the UK. All variants will contain 30% fewer calories due to a natural stevia-based sweetener, and, overall, even more vitamins and minerals.
Category Archive: Design
Doodle 4 Google, an international creative contest for young artists to create their own Google doodles, this year was hosted in Russia for the first time. While the company’s headquarter chose a futuristic topic for the 2012 event («If I could travel in time, I’d visit…»), Google Russia gave the contest a rather patriotic twist having devoted it to the Russian authentic culture and history («My city. My country»). As it was announced yesterday, Pyotr Alekseyev, an 8-year-old schoolboy from Belgorod, named the winner.
Сoca-Cola is reorganizing its prime hub, www.thecoca-colacompany.com, to make it fit into the modern digital environment, shifting from the corporate website image to an online magazine positioning. According to The New York Times, the update is described by the company’s executives “as the most ambitious digital project they have undertaken.” The scope of subjects to be covered on the reimagined platform is ranging from entertainment, the environment, health and sports to corporate announcements, the website will also feature press releases as well as opinion columns, interviews, video, audio and photo content.