POPSOP

The chocolate snack will see the packaging redesign featuring a new «YouTube break» logo. This will be the first major packaging overhaul in the brand’s history—although limited-time only.

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Posted on 05/12/201505/13/2015 Design Marketing

GPS-enabled beer bottle lures visitors to the Heineken Brewery Museum

Together with JWT Amsterdam, the Dutch beer brand Heineken has recently launched a social experiment that involved hundreds of GPS-enabled techy beer bottles.

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Posted on 05/06/201505/07/2015 Design Marketing Technology

McDonald’s tests a BagTray in Hungary and goes through strategic restructuring globally

Responding to the continuously slumping sales in all major markets including the US, McDonald’s CEO and President Steve Easterbrook announced May 4 the company’s restructuring plan.

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Posted on 05/05/201505/05/2015 Design Marketing

60% of creative industry professionals in the UK are optimistic about salary and skills increase in 2015

London-based creative platform Creativepool together with the marketing recruitment agency Purple have conducted a demographic and salary survey among 1,000 industry professionals across the UK.

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Posted on 05/01/2015 Design Marketing

Absolut Vodka introduces new redesigned bottle in line with the ‘One Source’ philosophy

The Absolut Vodka bottle, once regarded an icon itself in the design community, gets new look by the brand consultancy The Brand Union, the industrial design agency No Picnic, along with independent design professionals—calligrapher Luca Barcellona and illustrator and engraver Martin Mörck.

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Posted on 04/27/201504/30/2015 Design