Unilever is making significant investment in its brands in Russia, with a major revamp of its Baltimor ketchup range. Russia is the second biggest ketchup market in the world—consumption per head is six times bigger than the world average and double the consumption of the USA—and Unilever leads the market with its two ketchup brands, Baltimor and Calvé. The brand overhaul has been carried out by the Dutch (Hilversum, NL) and UK offices of brand development agency Anthem Worldwide, part of Schawk, Inc.
Category Archive: Design
The Red Dot Design Award is an international product design prize awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. With more than 6,000 submissions from 40 countries, the Red Dot’s international design competition ranks among the largest and most renowned in the world. The competition is divided into three categories: product design, communication design, and design concept. It serves to recognize those organizations that distinguish their business activities through design. This year the official award ceremony to honor the winners in the communication design category was held at the Konzerthaus in Berlin on October 7.
Virgin Media has recently unveiled its new British identity to emphasize the company’s deep connection with the country. Creative agency JudgeGill, which was approached with a task to give the iconic red logo a patriotic twist, decided to infuse the legendary ‘infinity’ symbol with true British spirit by incorporating the national flag’s pattern (the red, white, and blude ensign are probably the best recognized British icons). So, the updated Virgin’s lemniscate got both the company’s legendary logo and the Union Jack flag at the same time.