Oakley continues its “Disruptive by Design” campaign with the launch of a new dedicated hub and video voiced by Kevin Spacey. The scroll-down site provides a sneak peek into the brand’s philosophy, the business’s milestones, collaborations, signature products, and more.
Category Archive: Advertising
McDonald’s has adopted a minimalistic approach in its latest campaign by TBWA/Paris that promotes the fast food giant’s “Big 6” menu items. The «Picto» effort features a series of outdoor visuals and a TV-spot that depict the products—Big Mac, cheeseburger, fries, sundae, Chicken Nuggets and Filet-o-Fish—as simple graphic elements.
Barcelona-based directing team CANADA and Glassworks Barcelona has created an adorable spot titled “Pemberton”, which reveals how exactly the legendary drink was created in Atlanta 128 years and a week ago. The humorous spot revolves around the inventor, the story of the drink’s development and shares why exactly the secret formula remains secret.