Once again IKEA has demonstrated its unique talent to save space without compromising on the contents. The Swedish furniture retailer has installed a hilarious street ad in Germany that delivers three messages, revealed one by one, on the same canvases without any digital element. Named the “RGB billboard,” the ad proves that a truly smart approach can extend interiors with no tech included.
Category Archive: Advertising
Pepsi UK is adding a bit more adrenaline to its non-energetic drink Pepsi Max with its new online effort, The Unbelievable Channel, that is rolling out on YouTube. The campaign, which syncs with the brand’s “Live for Now” positioning, targets a younger generation of guys who love extreme sports and want more of this energy. The online channel will feature numerous videos documenting unbelievable feats and experiences delivered by Pepsi Max and the ad agency AMV BBDO.
The Schwartz brand of condiments has released an awesome surreal ad that sees exotically-coloured herbs and spices bursting out of their bags to the piano score. The ad by Grey London titled “The Sound of Taste” documents an experiment that can be described as “sonic flavourscape.” Inspired by the notion that taste has its own intrinsic melody, Schwartz has demonstrated how this music can be visualized.
Following its emotional “Likes don’t save lives” campaign, UNICEF Sweden continues communicating the message of how important monetary support is. The new effort “The Good Guys Christmas” launched just in the middle of the gift season, features three iconic good-doers Jesus, Mother Teresa and Gandhi as well as a guy who was honoured to join the Christmas dinner with the greatest philanthropist of all times by just clicking a UNICEF banner and buying medications for kids online.
Heineken is tapping into the lovely Christmas tradition of singing carols with a new fun experiment that invited non-professional singers to perform in front of a broad audience. The challenge dubbed Carol Karaoke comes as part of the brand’s U.S. holiday campaign taglined “Open Your Celebrations,” which continues Heineken’s global marketing effort “Open Your World.”