Levi’s new international campaign, “Make Our Mark,” aims to evoke an inner artist in every person and links to the art project-on-the-wheels, “Station To Station,” which is now being rolled out across the U.S. through September 28. The new campaign, developed by AKQA , invites people to ponder over their creative identities and get inspired by a roster of experts in the fields ranging from music to writing to technology.
Category Archive: Advertising
ABSOLUT is rolling out a new international campaign, Transform Today, that is all about fostering artistic metamorphosis and connecting daring minds across the planet. To reach this goal, the brand teams up with four contemporary artists who “ignore fate and break boundaries,” reshaping their personal creative vision and the fields they are working in. As part of the new marketing effort, the brand will also reach its consumers, inspiring them to tap into the movement with their own submissions that correspond with the theme.
Nike is rolling out its first campaign dedicated to the Olympics 2020 that will be hosted by Tokyo in seven years. The idea behind the effort by Wieden + Kennedy Tokyo is that there’s much time left before the games launch, so we all have seven years to decide what our life will be like in nearly a decade. The campaign is running under the tagline “Nothing has been decided yet.”
KRAFT Mac & Cheese is promoting its four new flavours with the fictitiously nostalgic campaign that makes the audience believe that the new products have been around in the USA for decades. The agency Crispin Porter & Bogusky has developed fake online documentaries to “prove” that Cheese Jalapeno, Three Cheese Jalapeno, Garlic & Herb Alfredo, Buffalo Cheddar and Cheesy Southwest Chipotle played their role in the country’s history and became true cultural icons.
Nespresso has made real people and emotional moments the core element of its first-ever Australian advertising campaign, “Nespresso Coffee Moments.” The marketing effort, realized by via McCann Australia (creative) and Weber Shandwick (integrated), is infused with a big dose of sentimentalism as it explores the intimate connections between the consumer and coffee, revealed through visuals and video.
Metro, a free UK tabloid newspaper, is inviting the nation to share their urban experiences in a new campaign. As part of the promotion by Dare, the audience will be using hashtags #Metrohigh and #Metrolow to tweet their best and worst personal moments that “make or break” them in the city. The new urban cross-platform marketing initiative is launched to support the new strapline for the newspaper, “Metro. Made for the city.”
Marks & Spencer is celebrating a dozen of Britain’s most influential women and their diverse styles in the new campaign “Leading Ladies of Britain.” The award-winning actress Helen Mirren, singer and songwriter Ellie Goulding, renowned artist Tracey Emin, famous female boxer Nicola Adams, and others got in the spotlight. The new campaign, which supports the launch of the brand’s autumn/winter fashion collection, triumphs the strong personal attitude of each model and inspires women to keep true to their style, respecting their differences rather than trying to diminish them.