Dove Men+Care is kicking off its first ever “fatherhood” campaign to highlight things that really matter for men. The new effort dubbed “Real Moments” focuses on the joy of being a great father, not a great baseball player, big boss or a hunk. The new emotional campaign, targeting male consumers aged 25-54, is launching in the USA this week.
Category Archive: Advertising
Old Spice is pushing a wolf theme further with the introduction of a new spokescharacter, Mr. Wolfdog. The new ambassador of the brand is promoting the Wild Collection, which was introduced by two ‘wild’ commercials in the USA earlier this year. To reveal the best of the beast in each male consumer and advertise the wild scents line, P&G’s brand has tapped the animal with human features.
To celebrate the launch of the updated sleek, long-neck Heineken bottle in the U.S., the brand has released a new 1:30 commercial entitled “Deja Vu” starring a Heineken “Man of the World” as he travels around the globe and experiences similar moments in different countries. The new advert, which comes in line with the “Open Your World” campaign, is part of a new advertising push, “Arrive Big,” launching on the U.S. market in late March.
Google has launched a new project Art, Copy & Code, which aims to infuse advertisement of global brands with the latest digital technology. The new effort comes as a follow-up to the last year’s successful initiative Project Re: Brief that recreated some of the most iconic advertising campaigns of such brands as Volkswagen, Burberry and adidas, with innovative tech tools.
adidas Originals has launched its new global multi-platform campaign entitled “Unite All Originals”. The effort is designed to inspire the brand’s fans through a series of truly unconventional music and visual art pieces by international creatives from various areas. The major online hub for the 2013 brand campaign unveils a so-called “adidas collider” that serves the most original mixed content from artists, who unite to create something very special.
Baileys revamps its bottle’s look as part of the ongoing “’Cream With Spirit” global campaign, launched last year. It is the brand’s next major redesign since June 2008, when a new bottle and outer casing design created by Bloom was introduced. The new packaging design has been developed by London-based Lewis Moberly.
Samsung’s another “next big thing” is to arrive soon. The tech giant is going to unveil the Galaxy S IV smartphone, which potentally can start a new era in the industry thanks to its “eye scrolling” feature. The new groundbreaking device, allowing to read hands-free, will be unveiled at the Unpacked event slated for March 14 in New York.