Adidas is set to revolutionize running with the new shoe Energy Boost featuring the BOOST cushioning technology, which gives a runner the highest energy return than any other shoe, the brand claims in the statement. The product belongs to adidas Energy Running line and aims to become the real turning point for the history of running.
Category Archive: Advertising
Dell has released a spot titled “Meet Thomas: Creator of an Alternate Universe,” which inspires people to go creative even if they lead ordinary lives and don’t create much at their work. The advertisment, developed by Y&R NY, comes as a tribute to visionaries and game-changers, who live within each of us.
Google has lent its homepage to promote a movie—the upcoming comedy film “The Internship” got a huge marketing support from the web giant, which placed the announcement of the Google+Hangout with the film’s co-stars Vince Vaughn and Owen Wilson right beneath the search box on its main page, Google.com. The movie tells a story of two laid-off forty-something men, who are interns at a successful internet company (apparently Google), where their managers are in their 20s.
Australian-Zelanian drinks distributor and manufacturer Frucor Beverages has launched an interactive 8-week promotion for its V Energy drink, providing New Zealanders with a once-in-a-lifetime opportunity to become a ‘robber’ in a virtual space and steal their share of the $100,000 prize. The campaign, developed by BBDO NZ, encourages the country residents to steal the money from each other on the online destination launched at www.vrobbers.co.nz for a chance to receive their share in real cash after the competition ends.
Diet Pepsi celebrates Valentine’s Day with a new U.S. ad, titled “Come On,” created by TBWA/Chiat/Day and starring Sofia Vergara. In the spot the actress is sitting in a café and seems to be flirting with a handsome guy at the next table—as it turns out, she is snapping her eyes not at him, but at a can of Diet Coke, which is behind the guy. The humorous ad, which was launched ahead of the holiday, is a new spot in the series of ads within the “Love Every Sip” campaign, announced in late 2012.
Each holiday should be extraordinary, cazenove + loyd believes. To turn a dream into reality, the luxury travel company provides never-to-be forgotten, unparalleled travel experiences to people, who want to spend their vacations with an extraordinary twist. The brand has launched a marketing campaign developed by Fold 7, in which its highlights “the extraordinary nature of its holidays.”