First day of school: 5 truly talented adverts that remind us of childhood

An emotional impact is the main ingredient of truly talented advertising. Not many days can be as appropriate for marketers as the first day of September to speak with consumers in a natural way — the way of sincere emotions.

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Keds and Taylor Swift celebrate femininity in a centennial campaign in the U.S.

The iconic American brand of canvas shoes with rubber soles, Keds, has launched an anniversary campaign «Ladies First since 1916» starring its ambassador since 2013, a super popular singer-songwriter Taylor Swift.

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Cannes Lions final winners announced: 22 Grand Prix recipients

Last Saturday saw the final award ceremony that concluded the 62nd Cannes Lions festival.

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Six trends by Leo Burnett that influence creative campaigns today

Leo Burnett Worldwide has released the 28th annual predictions on the winners of the 62nd Cannes Lions International Festival of Creativity along with the trends that are influencing the creative industry, known as Cannes Predictions.

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Strong branding produces 49% better ROI in brand value than strong advertising alone

The latest joint global research, ‘The Brand Value Growth Matrix’, by brand consultancies The Partners and Lambie-Nairn, and research firm Millward Brown shows that branding is a better investment for businesses than advertising in the long term, if marketing budget is limited.

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Coca-Cola in the UK will talk to Millenials with the voice of the rapper HT

On May 1, Coca-Cola Europe released the first TV and online spot supporting the recent «One brand» communication campaign that unites all 4 Coke variants— a regular one, Diet Coke, Coke Zero and Coca-Cola Life—under one and only Coca-Cola brand.

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The Pepsi Challenge revived with a socially led, purpose-driven twist

While rival Coca-Cola is rolling out a massive global centenary celebration this year partly in a bid to save decreasing soda sales, Pepsi is also launching a multimillion yearlong marketing push—the new Pepsi Challenge.

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Native ads receive 52% more visual focus than banners on mobile, Nielsen’s neuroscience report shows

Nielsen has hired the US-based software and advertising automation company Sharethrough to conduct the one-of-its-kind neuroscience study on how smartphone […]

Coca-Cola contour bottle celebrates its centenary design story

On February 28, this Saturday, the iconic Coke contour bottle turns 100 years, so the company is planning a massive centenary global celebration campaign.

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The Oscars ad effectiveness has decreased to 19% from 31.1% last year, recent studies reveal

The recent Oscars event has proved to be less popular among TV viewers and social media followers, and less successful for the U.S. advertisers, while more expensive than Super Bowl, according to three independents studies by Forbes, Nielsen and Extreme Reach.

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Category Archive: Advertising

First day of school: 5 truly talented adverts that remind us of childhood

Keds and Taylor Swift celebrate femininity in a centennial campaign in the U.S.

Cannes Lions final winners announced: 22 Grand Prix recipients

Six trends by Leo Burnett that influence creative campaigns today

Strong branding produces 49% better ROI in brand value than strong advertising alone

Coca-Cola in the UK will talk to Millenials with the voice of the rapper HT

The Pepsi Challenge revived with a socially led, purpose-driven twist

Native ads receive 52% more visual focus than banners on mobile, Nielsen’s neuroscience report shows

Coca-Cola contour bottle celebrates its centenary design story

The Oscars ad effectiveness has decreased to 19% from 31.1% last year, recent studies reveal