Duracell has launched a campaign revolving around the ‘always powered’ theme to promote the Duracell Powermat wireless charging system, which allows your mobile devices to be charged 24/7. In the new ad, the brand focuses the opportunities the product provides rather than emphasizes the device itself, and the appearance of famed rapper Jay-Z in the end of the video makes us want to buy Duracell Powermat right now.
Category Archive: Advertising
Gillette takes its Olympic message to the walls. The male grooming brands launched an outdoor promotion as part of its ‘Great Start’ Olympic campaign, created by Abbott Mead Vickers BBDO, in the UK a few days ahead of the launch of the long-awaited sport event. Now, three tower blocks in Stratford overlooking the Olympic Park got giant and impressive visuals featuring the brand’s ambassadors Sir Chris Hoy, Liam Tancock and Tyson Gay within their sport activity.
Procter & Gamble has released a new brilliantly humorous ad for Old Spice following the launch of the deeply emotional and dramatic videos in the ‘Thank you, Mom’ campaign. The baldest brand in the company’s portfolio is presenting a skinny man, who managed to reach all of his ambitious goals with the help of affirmations recorded on tapes, which are played via a walkman designed as an Old Spice deodorant packaging. The ‘I Will Live Forever’ advert, created by Widen+Kennedy (the agency behind P&G’s Olympic push), was released yesterday, July 23, as part of the ‘Believe In Your Smelf’ campaign, launched in spring 2012.
The Mountain Dew beverage brand has launched a global campaign to support the upcoming long-awaited ‘The Dark Knight Rises’ movie in nearly 20 countries around the globe, in Americas, Europe, Asia and the Middle East. Prior to the launch of the international activation, which will include on-pack promotion, in-store displays as well as TV, cinema, radio and digital advertising, the brand kicked off a promotion in the US, which includes the DEWGothamCity.com platform to engage fans online.