The adopters of the famous Greek fabulist Aesop’s approach, the namesake London-based agency has conducted a comprehensive research among 1530 18+ U.K. residents to reveal the top 10 ‘storytelling’ brands, referred to as those that are “engaging, memorable, with unique character and personality, with a clear sense of purpose/vision, authentic and believable,” among other storytelling credentials.
Category Archive: Agency News
The Design Business Association (DBA) announced the recipients of Design Effectiveness Awards 2013 on February 7. The winners of the annual design competition are determined based on commercial data, which is one of the key judging criteria (along with cause and effect, clarity of presentation, and more).