FITCH appoints Jim Whyte as Senior Insights Analyst. With a strong background in research, as well as extensive journalistic experience, Jim Whyte’s career to date equips him perfectly for his new role at FITCH, as senior analyst in the Insights team, home to FITCH’s vast collective knowledge and expertise of consumers, best retail practice and brand innovation.
Category Archive: Agency News
Yell announces the appointment of Jenny Ashmore to the new role of Group Chief Marketing Officer (CMO). In this capacity, Jenny will take responsibility for Yell’s global marketing strategy and oversee its execution throughout the Group’s operations in the UK, US, Spain and Latin America. Yell is also announcing that it has partnered with Landor Associates to undertake a comprehensive evaluation of the Group’s brand portfolio.
Twice a year Pearlfisher, leading international brand and design consultancy, unveils new reports within their Insights program, an initiative that the company has developed to understand the creative and strategic opportunities for brands in the areas of food and drink, the body, luxury and connection.
Blue Marlin attracts two senior clients to the agency fold—packaging innovation specialist and heavyweight blue chip marketer join integrated brand design firm London, Sydney and Singapore—Blue Marlin is delighted to welcome David McGowan to further strengthen its award winning structural design team.
New York-based brand design consultancy Little Big Brands announced today the addition of industry veteran Crystal Bennett to the firm. Bennett, who joins from global brand consultancy CBX, where her sales efforts led to more than doubled revenues, has been named partner and director of business development.