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Even with a client list that includes major retailers and recognised brand leaders, Pure has always been quick to champion start-ups. David Rogers shares his advice for entrepreneurial individuals looking to bring their dreams to fruition.

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Posted on 09/24/201510/01/2015 Marketing Opinion

Is there a difference between luxury and premium brands?

Arguably, both luxury and premium are two of the most overused words in the marketing landscape. When you can have luxury and premium cars and watches, right down to luxury and premium biscuits, the words cease to have quite the impact that aspirational marketers might hope—and may mean even less to consumers.

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Posted on 08/25/2015 Opinion

Consumers connect with on-train advertising

Out-of-home (OOH) advertising is undergoing a quiet revolution. Increased connectivity, faster browsing speeds, and wider acceptance of ecommerce, […]

Posted on 08/11/201508/11/2015 Opinion

Diary of a mobile holidaymaker

We’re all aware that the days of going into a travel agents office to book a holiday or get recommendations, are gone. Instead with the rise of sites like TripAdvisor, everything is done online—flight comparisons, reviews, last minute deals and car rentals. In fact, according to recent statistics from eMarketer, mobile has rapidly changed the way we research and book our holidays.

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Posted on 07/08/201507/08/2015 Opinion

Designing stores that encourage play is the future of retail

Children spend almost all their free time playing, and who can blame them? Play is fun, aids learning and creates an emotional connection to the world. It also creates memorable experiences that increase wellbeing.

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Posted on 06/25/2015 Opinion

FMCC: the age of fast moving consumer content

Short-form, snackable content is continuing to rise in popularity among consumers of all ages. From videos, tweets and infographics—consumers’ appetite for easily digestible and sharable content is only growing.

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Posted on 06/15/201506/15/2015 Opinion

Specialist or generalist?

There’s an age-old debate for design agencies that rears its head every time a brief requesting ‘prior experience’—or instead, a total absence of competitive clients—comes in.

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Posted on 06/08/201506/08/2015 Opinion

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