By Ben Marshall, Associate Creative Director
Landor Associates, London
for Popsop
Category Archive: Opinion
By Bertrand Chovet, Managing Director & Partner at Interbrand, Paris
These thoughts were initially presented at Green Unplugged: Communicating Sustainability in London, June 7th.
As brands continue to recognize the positive impact that sustainability has on long-term brand value, they’ve been taking action to reduce waste.
You’ve got to love Noma Bar. A recent poster for the Victoria and Albert Museum’s family fun activities caught my eye. As a dad I’m always interested in things to entertain the kids without destroying the family finances, and as a designer I’m interested in ways to involve my girls in creative pursuits, although given the contrary nature of children they will probably want to become accountants to spite me and my illustrator wife.