Over the last few years, Brands everywhere have been adopting more personal and emotional narratives in their story telling. These stories have been about putting peoples life experiences first whilst the brand is happy to play the supporting role.
Category Archive: Opinion
I wrote here a while ago on the topic of B2B design, which often takes a back seat. Some see B2B Design as something that lacks or perhaps doesn’t require a great deal of creative inspiration, after all, anything that has anything at all to do with business is purely based on rationality or cost, right?