Facebook unveils a new system of messaging, which is sure to be welcomed both by people who stand by emails and those who love chatting online and send text messages. Before the press conference, which took place on November 15 in San Francisco, online mass media was speculating about FB’s possible launch of so-called ‘Gmail Killer.’ But the long-rumoured service turned to be not the case—instead of the new e-mail platform, Mark Zuckerberg introduced “The New Messages” service, which unites virtually all the ways of modern communication (barring video and voice chats).

Electrolux has unveiled the best solution for those who prefer quiet cleaning—UltraSilencer DeLux vacuum cleaner,—and launched a retro styled funny campaign to promote the new addition to its domestic appliances portfolio among Canadian consumers. The new must-have of any household is the quietest vacuum cleaner ever being only 5 dB louder than normal conversation, and comes as the perfect choice for people who want to remove dust from their homes as noiselessly as possible.

Bacardi is launching an innovative, interactive Facebook app that creates, for the first time, one central portal that gives users the ability to organise and share their social life. The Bacardi «Mix-Together» app is a fully functional calendar designed to help organise events and offers the chance to earn «social points» in a variety of ways including through creating events and having invites accepted.

Converse is going on celebrating aspiring indie bands, which want to make it really huge on the national stage. The brand, known for its dedication to youth and music, has launched its third annual “Get Out of the Garage” contest in collaboration with Journeys, a U.S. retailer for teen footwear and accessories. The submission period closes today, November 12, and Monday they the voting kicks off.

Just in time for the Christmas season, smart USA asks shoppers to make conscious decisions when buying things. The team behind the initiative believes that nowadays people tend to spend money on more things they actually do not need, and now is the time to stop it. The brand teamed up with StrawberryFrog agency to kick off an initiative “against dumb” focused on promoting the principles of mind-driven consumption in hard economical times. smart encourages Facebookers to join the rally against overconsumption and promote the idea among their friends on the social media network.