Pampers® diapers takes parents along for an emotional, heartwarming journey in their new Web-based series, «Love Comes Early,» which is now airing on Pampers.com and can also be viewed on the brand’s official YouTube channel.

«Love Comes Early» will feature the Smolinski family: parents Lauren and Aaron, their toddler son, Logan, and their newest addition, daughter Addyson, who was born fifteen weeks premature. The series’ eight episodes will follow the Smolinski’s as they navigate life in their local NICU and struggle with the emotional ups and downs associated with the health and development of their preemie daughter. At the completion of «Love Comes Early», Addyson is brought home in wonderful health to her family, as the Smolinskis celebrate a heartfelt reunion.

Pampers believes every little one is a miracle to be celebrated, and has supported the health of infants and toddlers for over four decades. The brand is also announcing a collaborative program with long-term partner, the March of Dimes, a leading organization helping to improve the health of babies (by focusing efforts on preventing birth defects and premature birth). As part of this effort, Pampers is welcoming parents to help support the healthy development of babies simply by watching «Love Comes Early». For every «play» the first episode receives on either Pampers.com or the Pampers YouTube channel, Pampers will donate ten cents to the March of Dimes (up to $20,000) in honor of their efforts to support families in the NICU, provide healthy pregnancy education and support life-saving research.

The new parenting series was created and produced by The ZiZo Group, a digital content strategy company.