As part of its latest innovative marketing campaign, to build awareness of its new two-seat Wind Roadster, Renault UK is hoping to be a breath of fresh air in the clammy weeks ahead with www.12secondstrip.co.uk. The contest, which has just begun, sees the auto brand inviting internet users to post video clips of themselves or anyone they know, trying to strip down to just a single layer of clothing in less than 12 seconds, the exact time it takes for the innovative roof to open and close on its latest model.
Category Archive: Social Media
Intel has been a long-time supporter of emerging talents in areas of technology, and this time it decided to turn to music to help aspiring musicians spread their wings. In the middle of this summer, Intel, Cakewalk (the world’s leading developer of products for music creation and recording) and music site OurStage.com teamed up together to launch a new exciting competition for songwriters and music producers.
Levi’s has found a new way to wash jeans. No, it’s not related to the “Care to Air” green project focused on finding sustainable methods of making denim pants clean—this time it’s all about music. Levi’s is inviting its loyal consumers in to wash their favourite jeans to one of the popular tunes in its Soundwash project.
Sick and tired of sitting all day long in the office without any hope live till the end of the day? Subaru Australia knows that you’re not the only one, who is dying to get away from the office computer as soon as possible, and is promising to stretch out a hand of help to those, whose are already balancing on the edge. Subaru XV Rescue squad are already there to return white collars to normal life.
Coca-Cola and ParticipACTION, the national voice of physical activity and sport participation in Canada, are providing the tools to empower teens to be active living ambassadors with their peers. Sogo Active, the national physical activity program of Coca-Cola Canada in collaboration with ParticipACTION, has grown to almost 13,000 youth and 1,300 Community Host members in just over a year. This summer the program is reaching out to all Canadians aged 13-19 with more support, resources and incentives designed to get teens active.
IKEA Canada is celebrating 60 years of the IKEA Catalogue by asking Canadians to “Capture” their favourite page from the 2011 IKEA Catalogue. Launching this week, the catalogue campaign also introduces the home furnishings retailer into the social media world with the launch of a Canadian Twitter (@IKEA_Canada) and Facebook page. A new iPhone app where IKEA customers will be able to view the new catalogue from their iPhone or iPad is also scheduled to launch in the coming weeks.
The online study,»Business Cleaning Sustainability,» conducted by Ipsos Public Affairs on behalf of P&G Professional, surveyed businesses on their sustainability knowledge, product purchase decision-making process and cleaning habits to gauge perceptions, attitudes and behaviors about topics related to sustainability. The respondents included cleaning product decision makers in four sectors: lodging, foodservice, health care and commercial cleaning industries.
Wrigley‘s Juicy Fruit is continuing to deliver sweet things to brighten up our day. Having provided its fans with an opportunity to listen to a cute serenading unicorn (quite a unique thing, actually), now the brand has released another entertaining feature, a mobile phone app “Sweet Talk,” designed to bring joy though simple humorous phrases.
The transition from summer to school signals the start of busier schedules, which can make it challenging for families to stay connected and maintain healthy eating habits. To help everyone stay on track, Nestlé once again celebrates the new school year with an exciting back-to-school program featuring helpful tips, nutritious meal ideas and family-fun activities on NestleFamily.com/backtoschool.