To continue the promotion of its crossover models, Nissan has launched a new phase of the marketing campaign, highlighting the perfect match of the city environment and the vehicle. The promotion was started back in 2007, and since that time the brand together with advertising agencies has released a number of commercials (including the famous jumping bowling balls) and integrated projects to prove that this auto is just perfect for megalopolises.
Category Archive: Social Media
Earlier this summer, Greenpeace organized a contest encouraging people all around the globe to redesign BP’s logo after the Gulf oil spill catastrophe. A week before the end of this competition and announcement of the winner, the global environmental organization launched another creative challenge at jovoto, inviting internet users to find a new key visual to support the message «Renewable energy can cover 100% of our power requirements by 2050» for its upcoming anti-nuclear power campaign in Germany.
Adidas has opened a very unusual online café, Mega Diner, for the brand’s fans to be served with ‘freshly cooked’ sneakers. The footwear is ‘prepared’ by Atlanta hip-hopper Bobby Ray Simmons Jr. aka B.O.B , who plays a role of a short-order cook and brings his dishes on a silver tray under a cap featuring the brand’s logo.
Soon after launching its young designers contest in collaboration with MTV, Swatch is kicking off another creative project, dedicated to aspiring talents in the areas of “illustrative art works, art projects with graphic influences, animations and book art objects.” Swatch Young Illustrators Award is encouraging all emerging creatives to take part in the contest (arranged for the second time) for a chance to receive a money award of €6,000, get publication and illustration agency contracts and be invited to design a limited-edition Swatch Watch.
YouTube pays a tribute to beauty with a launch of L’Oréal Paris sponsored channel. The new hub Destination Beauty, which was opened last week, is designed as a platform for tips from industry gurus (make-up tutorial phenom Lauren Luke, makeup artist Kandee Johnson, and Seventeen Magazine). During a period of a year the page will be constantly updated with new spots, and maybe over some time this online destination will eventually turn into one of the favourite digital spaces for both consumers (any woman 18 to 54, the target audience) and beauty professionals.
To promote the release of its new catalog, IKEA launched a series of spots, “Hooray for the everyday!”, which showcase simple but lovely moments of everyday routine, which actually make us happy with our life. The 2011’s issue celebrates the 60-th anniversary of the company’s annual consumer catalog and as usual focuses on what brings sheer joy to people around the world.
Samsung Electronics Australia has started a major new marketing campaign in the digital and social media space, entitled “Mr Knowitall”, to educate consumers on the benefits of its innovative integrated social messaging service, Samsung Social Hub. Available on its two recently launched smartphones; the Samsung Wave and Samsung Galaxy S, the campaign is a first-of-its-kind online experience that demonstrates how the comedic character, Mr Knowitall, knows everything about everyone in his social circle all thanks to information he has gleaned from using Samsung Social Hub.