To promote the release of its new catalog, IKEA launched a series of spots, “Hooray for the everyday!”, which showcase simple but lovely moments of everyday routine, which actually make us happy with our life. The 2011’s issue celebrates the 60-th anniversary of the company’s annual consumer catalog and as usual focuses on what brings sheer joy to people around the world.

The spots, developed to celebrate the big date and high quality of IKEA products, are all in slow-motion. “Kicking off your shoes at the end of a long day. Diving into the sofa on a Friday night. Washing the dishes in the warm evening light. Taking a break from housework to do a little dance. When we slow things down a bit, small everyday moments like these become remarkable,” say the creators in the description to the videos on YouTube. Join in for the “Hooray for the Everyday!” celebration by buying a new sofa or a chair or just by watching the spots on the dedicated channel.