Fiat wants the concept of its new urban model to be inspired by Internet users’ ideas. Continuing the celebration of 30 year-presence in Brazil, the auto maker encouraged consumers to take part in developing the new Fiat Mio (FCC III) model, which is positioned as a car of new generation.
Category Archive: Social Media
Is it easy to wash a car’s windows? Yes, but not when it comes to Citroën C3. The new concept requires you to have something more than conventional cleaning equipment—brain, muscles and a sense of humour. The auto manufacturer teamed up with the H agency, Paris, to launch a lovely campaign promoting the model with its huge windshield of 1.35 meters. The brand challenged four weird characters with a task to make the giant glass clean.
Wieden + Kennedy, Portland and Nike are continuing the last year’s Chalkbot campaign, which won Grand Prix Cyber Lion at Cannes International Advertising Festival 2010. The simple but lovely movement was started in support of Lance Armstrong’s Live Strong Foundation, which helps fight against cancer.
Diesel will not stop until it takes all internet-addicts away from the computers. Yesterday, we wrote that the brand launched a lovely campaign «Facepark,» encouraging all of us to shut our PCs and laptops down and go to the park to have real fun. The next phase of the “fresh-air” movement is built on the clothing company’s collaboration with Fiat.
Durex is increasing awareness among Indian youngsters through a clever little game called «Put a cap on it,» dedicated to the World Population Day (July 11). This innovative little game developed by Interactive Avenues for Durex tracks the population of India in real time which can be seen on a population counter.
LG is here with a new campaign focused on popularity of social media. To promote a range of LG Optimus GT540 handsets, which run on the Android operating system, the brand together with RKCR/Y&R and PR agency LG ONE developed a series of tongue-in-cheek TV spots, which will be aired during a number of programs about lifestyle, sport and entertainment on British TV.