Is it easy to wash a car’s windows? Yes, but not when it comes to Citroën C3. The new concept requires you to have something more than conventional cleaning equipment—brain, muscles and a sense of humour. The auto manufacturer teamed up with the H agency, Paris, to launch a lovely campaign promoting the model with its huge windshield of 1.35 meters. The brand challenged four weird characters with a task to make the giant glass clean.

Citroën invited Tania Bing (a cheerleader), Jose Taco (a Mexican wrestler), a hot African beauty Diva Brown and another person wearing a Chick’N costume to participate in a mini «Wash Me If You Can» contest. The very strange-looking guests came up to the car with buckets, filled with water, and a great desire to make the vehicle extremely clean. Visitors of the website can ‘get into the car’ and watch how each of the ‘contestants’ did his or her job.

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