Procter & Gamble is searching for aspiring filmmakers to submit videos for their paper towel brand Bounty. The company is requesting artists to produce a piece based upon the brand’s philosophy of living life to the fullest without holding back as such a super absorbent and durable towel can clean up the dirtiest of messes.
Category Archive: Social Media
Volkswagen has another successful mobile marketing campaign with the release of Volkswagen Touareg Challenge. The automaker’s fourth iPhone advertising game has recorded over a million downloads after just one and a half weeks and is in the top ten of the iTunes charts in many countries including Germany, Russia and the United States.
Umbro provided seven artists with the opportunity to recreate their countries football crest and now they are giving the same chance to budding designers everywhere. In their line, the World Champions Collection, the company tasked the creators to come up with a unique idea for their homeland’s football crest in celebration of this summer of soccer.
Triscuit, a crackers brand from Kraft Foods portfolio, is supporting the movement to grow your own foods in a big way with their website dedicated to home farming. The site, located at www.kraftbrands.com/homefarming, focuses on interaction, education, and support to get consumers involved with the action from all across the United States.
To complement the summer concert season, Nikon announces the launch of «NikonLIVE» as part of its sponsorship of the Nikon at Jones Beach Theater with Live Nation. The site will provide music fans with great content, including tips about shooting concerts and images by professional photographers while integrating music, photography and social media enabling fans and artists to share personal concert experiences.
MillerCoors LLC is encouraging to collect bottle caps and can tabs and at the same time to benefit veterans that have served in Iraq and Afghanistan. Via their Miller High Life brand and in cooperation with the Iraq and Afghanistan Veterans of America the company has created a campaign named “Give a Veteran a Piece of the High Life” focused on collecting the recyclable items in an effort to raise a contribution up to $1 million.
The World Cup is in full swing and Adidas is challenging golf and football fans to capture their best ‘keepy uppy’ effort on video. As and official sponsor of FIFA World Cup 2010, Adidas has launched the “TOUR 360 Keepy Uppy Challenge” where consumers upload videos of family, friends or themselves kicking or heading a soccer ball in the air as many times in succession as possible.
The damage and disaster of the BP oil spill continues to unfold and the entire Oil and Gas industry has been silent except for Shell Oil. As reported in AdAge, Shell is launching an aggressive ad campaign using print, TV, online, outdoor and two websites, www.energygalaxy.com and www.shell.us/letsgo that push changes, which are at hand with new and cleaner energy sources.