Procter & Gamble is searching for aspiring filmmakers to submit videos for their paper towel brand Bounty. The company is requesting artists to produce a piece based upon the brand’s philosophy of living life to the fullest without holding back as such a super absorbent and durable towel can clean up the dirtiest of messes.

The assignment is a creative project as the company is not looking for a typical commercial ad. They want appealing and interesting stories with a lasting effect and will be shared with others.

Films should be approximately one minute long for the project and participants must be at least 18 years old. Procter & Gamble will select at least one winner from entries due in by July 25th of this year. Selected winners will receive $7.500 cash award for their effort. Also five filmmakers will be selected to share $2,000 in “Editors’ Choice” awards.