Heineken has launched a new football-themed campaign with an unexpected approach. This year the famous brand, official beer of UEFA Champions League, will arrange a great celebration dedicated to the end of the championship in Rio de Janeiro. For this occasion, Heineken has launched a micro-website and unveiled a cute sport featuring footballers dressed up in carnival clothes.
Category Archive: Social Media
The Walkers brand (Frito-Lay) is promoting its crisps with the help of a huge integral campaign, launched both on digital and TV platforms. The brand says that any sandwich will taste yet better if it’s made with its crisps. The “geographical centre” of the campaign is a little English town of Sandwich, in Kent County.