Whether you’re a diehard fan or a new-to-the-game rookie, SoBe Lifewater Zero Calorie is giving college hoops fans irresistible reasons to engage this March. A new challenge of teh brand based on the results of the 2010 Division I Men’s College Basketball Tournament, and gives fans a chance to win good money.
Beat one of these celebrities’ bracket picks and you could win the chance to meet them: actress Kendra Wilkinson; former NBA player and TNT analyst Kenny Smith; 2010 Sports Illustrated cover model Brooklyn Decker; and former NFL player Jerry Rice.
The brand invites the consumers to pick a perfect bracket (all 63 games, excluding the play-in game) and have a chance to win $9 Million. Top scorers in each round have the chance to win – there’s up to $1 Million more in prize money. Dubbed the “SoBe Lifewater Zero Inhibitions Bracket Challenge,” this promotion underscores SoBe as the champion of zero calorie beverages.
To play, fans go to SoBe.Fanhouse.com to pick their bracket, choose the celebrity they want to play against and enter for a chance to win. Fans, 18 and older, can enter the SoBe Lifewater Zero Inhibitions Brackets Challenge, hosted by AOL Fanhouse at SoBe.Fanhouse.com starting March 14, 2010 through March 18, 2010. You can follow your bracket, the celebrity bracket, even the bracket of your friends from your mobile device.
