The P&G’s brand Old Spice has launched a hilarious campaign, promoting its new deodorants body wash for men. Surprisingly enough, it is targeting women rather than male consumers. The half-naked muscular guy in the spots is saying that if a man is using Old Spice he can do whatever their ladies want. Isn’t it the strongest reason to buy the perfumes set for your boyfriend?

The Cadbury‘s Picnic Bar has launched a sweet challenge «It’s No Picnic» for people who love to eat fast. The brand hasn’t been in the promotional field for six years and now, with the help of the George Patterson Y&R agency from Melbourne it came forth. The Australian Internet users can upload their 30-second video or record it from the webcam on the site, and have make a commercial. All the uploaded spots will be rated and the most stunning ones are going to be aired on the national TV.

The (RED) campaign aimed at raising awareness about fighting AIDS in Africa is growing bigger with new holiday additions on Facebook. Now you can kiss your lover, friends or relatives with (RED) lips. It’s not just a picture of a kiss, you hear all the romantic sounds, which can be heard when you give someone a smack. Then, you go and buy (RED) presents.

Snickers has presented its “More Nuts” digital promotion, dedicated to the “Get Some Nuts” follow-up for the British market. Previously, it was announced that the campaign for the new variety with more nuts than before cost £1 million. In January the brands only outlined the general idea of the projects, and now we can see how those have been implemented on the Daily Mirror website.

Tide introduces Tide plus Febreze Freshness Sport, a new detergent designed to help remove tough stains and odors from garments that take the hardest hits. New Tide plus Febreze Freshness Sport is the number one sports detergent for stain removal and it eliminates odors. Tennis superstar and apparel designer, Venus Williams was invited to join the ad campaign.