Snickers has presented its “More Nuts” digital promotion, dedicated to the “Get Some Nuts” follow-up for the British market. Previously, it was announced that the campaign for the new variety with more nuts than before cost £1 million. In January the brands only outlined the general idea of the projects, and now we can see how those have been implemented on the Daily Mirror website.
The chocolate bar brand is introducing videos featuring four guys who are going to undertake all the More Nuts challenges and prove that they are the best. Every Wednesday over four weeks and exclusively on The Daily Mirror’s website the brand will post one video with the guys trying get More Nuts. The participants are showing how good they are at do-it-yourself, kicking and catching footballs, and cookery.
The campaign’s face is Mr. T, who will appear in a number of prints and commercials. The videos will be later aired on social websites like Facebook and the Youtube video-stock.