Nivea offers its consumers a chance to win a gorgeous Jeep Wrangler, packed full of great prizes. The sweepstake is open only for Australia residents , who are to submit their personal data and special codes before January 31, 2010 (the day when it closes) if they want to win. The new promotional campaign is dedicated to the line of Nivea Sun products and is aimed at familiarizing the customers with new additions.

Coca-Cola encouraged Facebookers to take part in creating a new addition to the Glaceau Vitaminwater portfolio. The flavour, components and the bottle design of the new drink, Connect, were chosen by Facebook users, who participated in the promotional campaign on the social network website. The new drink now has a tasty black cherry-lime flavour made with caffeine and 8 key nutricients.

The famous diaper brand Huggies from the Kimberly-Clark group promotes its Super-Dry nappies online with the help of the ‘Everyday Discoveries’ campaign and the competition, which was related to the promotion. The participants of the contest open to the UK residents and related to the theme of child’s exploring the world were encouraged to upload photographs and video clips of the everyday discoveries their child experienced.