The famous diaper brand Huggies from the Kimberly-Clark group promotes its Super-Dry nappies online with the help of the ‘Everyday Discoveries’ campaign and the competition, which was related to the promotion. The participants of the contest open to the UK residents and related to the theme of child’s exploring the world were encouraged to upload photographs and video clips of the everyday discoveries their child experienced.
The closing date of the contest was December 7, 2009 — the submission period is over now, but the photos can be viewed in the interactive gallery. The maximum age for children in the photo or video is 15 months and the minimum age is 3 months. The participants were shortlisted in December and in January they are invited to attend an exclusive Discovery Land event in London or Manchester.
Then the final 10 winning babies will be selected to feature online promotional and commercial materials of Huggies for a period of 5 years (the notification will be sent to the winners on January 29).