For the second year in a row international iconic vodka brand Smirnoff, owned by Diageo plc, awards creatives and club promoters grants to make their ideas for one-of-a-kind experiences and nights a reality.
The Coka-Cola’s Facebook community is helping turn Copenhagen into Hopenhagen and contributing into the “green” projects. From December 7-18 world leaders will gather at the UN Climate Change Conference in Copenhagen to discuss environmental issues and help deal with the global climate crisis. Coca-Cola is encouraging its fans to participate in the movement and share information about green actions with their friends and local leaders with the help of the eco-application.
Mountain Dew DEWmocracy is all about harnessing the collective intelligence of DEW fans from across the USA to create products and brand communication. DEW drinkers are creating three new Mountain Dew flavors – and making the key decisions every step of the way. They choose the flavors, names, colors and package designs of their products. Now, they get to choose who creates the advertising for each one as well.
Malibu Rum is encouraging its consumers to share with their original musiс. To participate in the Radio Malibu project you should be of age to enjoy Malibu legally. You send your track, and once the music piece is approved and added to the play list, you will receive an e-mail, confirming that he has become one of the musical contributors.
In October Diageo’s Johnnie Walker, a famous alcohol brand, launched an unusual branding campaign in the Russian Internet. The projects was aimed at making the brand yet more recognizable in the high-quality whisky line and draw more customers from the premium sector. AdWatch/Isobar and Vizeum agencies were commissioned to create the winning concept.