The Coka-Cola’s Facebook community is helping turn Copenhagen into Hopenhagen and contributing into the “green” projects. From December 7-18 world leaders will gather at the UN Climate Change Conference in Copenhagen to discuss environmental issues and help deal with the global climate crisis. Coca-Cola is encouraging its fans to participate in the movement and share information about green actions with their friends and local leaders with the help of the eco-application.

Mountain Dew DEWmocracy is all about harnessing the collective intelligence of DEW fans from across the USA to create products and brand communication. DEW drinkers are creating three new Mountain Dew flavors – and making the key decisions every step of the way. They choose the flavors, names, colors and package designs of their products. Now, they get to choose who creates the advertising for each one as well.