Beer brand Stella Artois continues its commitment to sustainability in a retro style with the help of London-based ad agency Mother. This time the brand unveiled a series of 5 viral spots, appeared on Youtube.com, 22 November.
The plot is simple and attractive — back to the past, in 1963, when the first electonic guitars appeared. A young handsome man — Alain du Monde — hosts an eco chic show, titled Le Recyclage de Luxe Show. He ‘declares his love’ to Mother Nature and expresses the concern about how to make future beautiful.
Great idea and implementation, taking into account that the brand name doesn’t appear in the spots!
All 5 spots can be seen here: Stellaartois