Recently reported that the optimictic and joyful video with roller-skating children viral spot, created for Evian by the Frenc ad agency BETC Euro RSCG this summer, has been inducted into the Guinness Book of Records as the most viewed advertising video up to date with more than 45 m online views (45,166,109 as of 9 November 2009, now — even more, for sure).

PepsiCo Inc. wants to give a refreshed image to its main soda product and is ready to grant lots of money to other projects, which people create to make their communities better to live in. The total amount of money for the campaign grew up to $20 million. The world-known producer of soft drinks wants to expand its market by having a constant social media presence and help people at the same time.