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Category Archive: Social Media

«Rock» campaign by Dortios and Xbox

The Doritos tortilla chips brand (owned by PepsiCo’s Frito-Lay division) and Microsoft offer to British gamers a chance to win an Xbox 360 gaming console and Guitar Hero World Tour kit.

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Posted on 10/19/200911/22/2009 NewsSocial Media

Jameson Empire Awards 2010: «Done in 60 seconds»

This October Irish Whisky brand Jameson, owned by Pernod Ricard, and the world’s leading magazine about cinematograph Empire UK are to launch one of the most ambitious online project of the year — «Done in 60 seconds».

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Posted on 10/15/200911/06/2013 NewsSocial Media

Absolut No Label went online

From 18 to 24 July Absolut No Label, launched this May in travel retail, offers th Spanish bloggers and webmasters to refuse from logotypes and brand names and to embedd ‘No Label’ code on their websites for a limited period of time.

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Posted on 07/21/200911/22/2009 NewsSocial Media

The official Pepsi Shop launched

Pepsi opened its first official e-shop, finally. The official online store was launched on 6/23/09. It offers a lot of Pepsi branded goods and apparel, accessories and other cool stuff like these:

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Posted on 07/17/200911/22/2009 NewsSocial Media

KFC will keeping the Colonel as the brand’s face

In June, KFC announced the search for «a new iconic face for the brand’s Kentucky Grilled Chicken.» While the winner of the «Ultimate Kentucky Grilled Chicken Fan» contest will receive Kentucky Grilled Chicken for life and may participate in KGC marketing efforts, the winner will not appear on the brand’s world-famous bucket.

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Posted on 07/10/200911/22/2009 NewsSocial Media

PepsiCo partners with Microsoft for online campaign

For the first time PepsiCo launches the biggest ever online campaign in cooperation with technology industry leader Microsoft.

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Posted on 07/08/200911/22/2009 NewsSocial Media

Frito-Lay makes a webisode about women’s ‘real stories’

As a part of its «Only in a Women’s World» multimedia campaign, launched this March, PepsiCo snacks division Frito Lay will turn a ‘real women story’ to animated webisode.

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Posted on 07/02/200911/22/2009 NewsSocial Media

Who will be the New Face of KFC’s KGC? Online voting will determine

After KFC issued a press release announcing a search for «a new iconic face for the brand’s new Kentucky Grilled Chicken (KGC) the public outcry began.

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Posted on 06/30/200911/22/2009 NewsSocial Media

CoverGirl Queen and Essence.com present Makeover Magic

CoverGirl Queen Collection, owned by Loreal, and Essence.com launched its first ever digital makeover application created for African-American women — Makeover Magic.

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Posted on 06/22/200911/22/2009 NewsSocial Media

Pepsi Raw adds Twitter url on new cans

Pepsi has added a Twitter url on the new cans of Pepsi Raw — sparkling natural cola, encouraging consumers go online and share their opinion on the product in 140 characters or less.

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Posted on 06/11/200909/21/2010 NewsSocial Media

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