Nissan Canada, which launched an online ‘first-ever’ virtual showroom on YouTube in January 2012 with the help of its long-standing ad partner TBWA, is now making it available for mobile users.
Category Archive: Social Media
Ahead summer in Australia, Fanta launches a new campaign entitled Unbottle the Fun to tap into the happiness and joy the hot holiday season brings. Coca-Cola’s brand is going to challenge Aussies teenagers with a series of fun-packed “Funstigator” missions through December 31. The promotion is centered around the new app, which can be found either on the brand’s Facebook page or be downloaded from the Apple App Store or Google Play.
Gillette is celebrating men’s pride, moustache or Mo’s, by launching a new activation dedicated to male’s facial hair. November is the month to raise awareness of very important issue of men’s health and prostate cancer, and big brands along with other related organizations launch campaigns revolving around the Movember (Mo+November). As part of the national US program, Gillette is launching the eMO’gency Styler Tour, “a quest to help men master their most stylish Mo’s,” and launches a tab on its Facebook page, inviting male audience to discover more facial hair styles and contribute to the good cause.
With photo-sharing platforms gaining momentum, Coca-Cola also taps into this trend by launching a new destination that can become a true rival to Instagram and Flickr. The new destination, which also seems to be working as a social network, is about to launch at www.happyplaces.com. Currently, the platform is inactive, but Coca-Cola released a free iOS app on the iTunes store on November 1, which allows to see what the new platform will be like.
YouTube has introduced its newest tool, Campaigns, for non-profits, which helps create online initiatives aimed at raising awareness and increasing the number of views or subscribers, and track the progress of the initiative. The new feature was launched as part of the YouTube Nonprofit Program, and helps see in a “thermometer mode” how many people have viewed the campaign (in percents).
After five years of preparation and training with Red Bull Stratos team, Austrian skydiving expert Felix Baumgartner finally accomplished his mission. On Sunday, October 14, he jumped from an altitude of 39,045 meters (128,100 feet) in a helium-filled balloon to become the first human being who broke the speed of sound in freefall.
BMW Financial Services is fulfilling of the dearest dreams of any drivers by launching a community Facebook application called «The Ultimate Drive.» The new feature will allow people behind the wheel to share the best routes and greatest roads with the large community of the drivers. The new free-of-charge app to get a detailed look at the route using Google Street View as well as integrate the experience within The Ultimate Drive with other route-sharing apps from BMW Financial Services.