Fanta Encourages Aussies to Unbottle the Fun

Ahead summer in Australia, Fanta launches a new campaign entitled Unbottle the Fun to tap into the happiness and joy the hot holiday season brings. Coca-Cola’s brand is going to challenge Aussies teenagers with a series of fun-packed “Funstigator” missions through December 31. The promotion is centered around the new app, which can be found either on the brand’s Facebook page or be downloaded from the Apple App Store or Google Play.

Photo: A snapshot from the Fanta Funstigator app

The most intriguing thing here is that the challenges are suggested not by the brand, but by fans. The Funstigator app users are invited to implement various missions, added by their friends—to “jump in a puddle,” “mummy yourself in a toilet paper,” or “dance like a robot in a supermarket” to name but a few. Before taking on the challenge, users should make sure that the performance is reordered, since only video proofs can bring points. Fanta is also giving away prizes including Playstations 3s and Sony High Definition Cameras, to users with the highest scores.

Every summer, there are things that don’t change. Pants get shorter, water gets warmer and Aussies spend their time trying to find things to do,” said Delia Maloney, Fanta marketing manager. “The Fanta Unbottle the Fun campaign is an exciting new way for teens to kick-start the fun with their friends through a series of light-hearted challenges.” Fanta Unbottle the Fun promotion will run across multiple platforms including cinema, mobile and digital media, POS and augmented reality activations in shopping centers across Sydney, Melbourne and Brisbane.

The brand has also invited surfer Nathan Jolliffe, who will undertake a series of challenges “Five Days of Fun with Fanta,” set by the brand’s Facebook community, to inspire Aussie teenagers to join in the activation—the celebrity will be completing the tasks November 12–16. The new campaign is a truly hilarious approach to encourage people to get more from their live, more new experiences and memorable moments.