Diesel knows no borders when it wants to impress its fans. The apparel brand, which has made a shocking tongue-in-cheek therapy the major element of its advertising campaigns, is introducing a new male underwear line with an ironic art twist. The new project, The Art of Color—which has become the third installation of the Diesel Fresh&Bright campaign, is revolving around the art of coloring underwear. For the promotion, the brand teamed up with Swiss/French artists Ben (Benoit Créac’h) & Julia (Julia Gaudard), who developed three totally unpredicted interactive installation, each dedicated to one of the cuts.